Robocalls…a Marketers Perspective
Despite all the discussion about robocalling (Robocall is a term for an automated phone call that uses both a computerized autodialer and a computer-delivered pre-recorded message.) here in Canada, it...
View ArticleWhat Canadians should be thinking about while watching the US election tonight
As I watch the US election tonight, I think about how things have changed between Canada and our neighbours to the south. Once the butt of jokes from our American friends, Canada today, is in far...
View ArticleWhy Political Parties should have Marketers run their Campaigns Part 2: The...
This is a follow up to the blog I wrote last year on why Political Parties should have Marketers run their campaign. First let me say, that I have no partisan interest in any political party but am...
View ArticleCanadians Weary of Economic Action Plan ads
Recent polls are indicating that Canadians may be growing weary of, even hostile to, all those Economic Action Plan ads being run by the federal government for the last four years. Eight polls the...
View ArticleWhy Political Parties should have Marketers run their Campaigns Part 3: The...
This is the third in a series of blogs on why Political Parties should have Marketers run their campaign. My last blog on this topic is Why Political Parties should have Marketers run their Campaigns...
View ArticleWhy would you run a government ad campaign that is a bust?
It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why...
View ArticleHas federal government communications and marketing become too politicised?
It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government. Many citizens are starting to wonder what is going on. We have had...
View ArticleImplications of Political Parties being run by Marketers
In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns...
View ArticleDoes Inaccurate Political Polling Have Implications for Marketers and...
Many public sector marketers and communicators are very reliant on POR (public opinion research). Many marketing and communication decisions are based on this type of research. But what happens when...
View ArticleWhy Political Parties should have Marketers run their Campaigns Part 4: The...
In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns...
View ArticleFederal Government Advertising Losing Credibility
Last year I wrote a blog “Has federal government communications and marketing become too politicized?” In the blog I pointed out that the application of strategic communications has shifted focus from...
View ArticleRole of Advertising in Government
I spent many years directing major government advertising campaigns for the federal government. I am a very strong believer in government using advertising campaigns to promote programs, motivating...
View ArticleMarketing Strategy and the 2015 Election Campaign in Canada
I always like to take the opportunity to educate readers of marketing during periods when they are paying attention to a specific event. Also, making marketing relevant in something that public sector...
View ArticleRobocalls…a Marketers Perspective
Despite all the discussion about robocalling (Robocall is a term for an automated phone call that uses both a computerized autodialer and a computer-delivered pre-recorded message.) here in Canada, it...
View ArticleWhat Canadians should be thinking about while watching the US election tonight
As I watch the US election tonight, I think about how things have changed between Canada and our neighbours to the south. Once the butt of jokes from our American friends, Canada today, is in far...
View ArticleWhy Political Parties should have Marketers run their Campaigns Part 2: The...
This is a follow up to the blog I wrote last year on why Political Parties should have Marketers run their campaign. First let me say, that I have no partisan interest in any political party but am...
View ArticleCanadians Weary of Economic Action Plan ads
Recent polls are indicating that Canadians may be growing weary of, even hostile to, all those Economic Action Plan ads being run by the federal government for the last four years. Eight polls the...
View ArticleWhy Political Parties should have Marketers run their Campaigns Part 3: The...
This is the third in a series of blogs on why Political Parties should have Marketers run their campaign. My last blog on this topic is Why Political Parties should have Marketers run their Campaigns...
View ArticleWhy would you run a government ad campaign that is a bust?
It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why...
View ArticleHas federal government communications and marketing become too politicised?
It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government. Many citizens are starting to wonder what is going on. We have had...
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